• Lookbooks / April 27, 2017

    Chefswear - Behind the Scenes

    By Laura Dutton

    Things always get very tasty when we shoot for our Chefswear collection!  Fresh fruit and veg, artisan bread and cakes and see if you can spot our real life Octopus!



  • Lookbooks / April 27, 2017

    Businesswear - Behind the Scenes

    By Laura Dutton

    We certainly mean business with this years photoshoot!  Many of our shots are taken against the best prop ever - a beautiful classic Mustang!



  • Lookbooks / December 21, 2016

    2017 Product Showcase

    By Laura Dutton

    A look at some of our great new styles launching in 2017.  Simply scroll through the slides and discover the collection.

  • Lookbooks / June 23, 2016

    Catwalk Videos

    By Laura Dutton

    These short catwalk clips are a great way to bring the Premier collection to life.   We've captured key pieces in the collection so you can get a real feel for the item with front, back and side angles. Continue reading →

  • Lookbooks / April 4, 2016

    Businesswear - Behinds the Scenes!

    By Laura Dutton

    Our beautiful models, fantastic stylists and talented team of photographers help Premier look the business in this short behind-the-scenes video shoot!

  • Lookbooks / March 4, 2016

    Beautywear - Behind the Scenes!

    By Laura Dutton

    Come behind the scenes with us and see what happens on a Premier photoshoot!  This video shows the hard work that went into the shoot for the 2016 beautywear collection.

    Beauty 2016 Photo shoot from Premier on Vimeo.

  • Lookbooks / December 28, 2015

    How to Tie a Chic Twist!

    By Laura Dutton

    Ladies, there's many ways that you can wear the PR740 Chiffon Scarf.  Follow this quick step-by-step guide and create the perfect chic twist which looks fabulous on the neckline.




  • Lookbooks / June 2, 2015

    Restaurant Uniform Ideas!

    By Laura Dutton

    First impressions are vital in the hospitality industry, so it's vital that staff are dressed to impress.  Check out our suggestions for staff uniforms using the Premier hospitalitywear collection.

  • Lookbooks / June 1, 2015

    Salon Uniforms!

    By Laura Dutton

    Using our beautywear collection, we've mixed and matched and put together some inspirational uniforms ideas for salon staff.

  • Lookbooks / May 31, 2015

    Colour Lookbook!

    By Laura Dutton

    Get playful with colour and build out a striking uniform for your team!  Check out our vibrant colour combinations using key pieces across the Premier range!

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